I could write this in the third person and make it like a traditional, garden-variety biography, but that would be foolish and would undermine a chief goal of our site:
To make it personal.
This is what I'm doing most of the time.
So let’s get the personal introduction out of the way … I’m Andrew Mason, and I started this site after spending eight years working with NFL teams — six with the Broncos and the most recent two with the Carolina Panthers. About the only things worth noting about me besides my experience are that I went to the University of South Florida and that I have a mild case of Asperger’s Syndrome, which has proven to be more of a benefit than a curse in my line of work.
In my 11 years working on NFL and team websites, I’ve seen the nature of coverage change drastically. Just a decade ago, NFL coverage on the Internet was pretty much the same thing as you’d read in a newspaper, only published sooner. Now, it’s driven by Twitter, fueled by fan blogs and propelled by an increasingly insatiable interest in the sport, one that doesn’t cease with the end of a season.
But some things haven’t changed. There’s still a need for fair, objective analysis. The perspectives of the sport’s long-timers are still valued. The researched, nuanced take on the sport is still worth a read. And most importantly, sports are fun. Fun to watch, fun to discuss, fun to enjoy while making jokes or making pop-cultural references that tangentially connect with what we’re watching.
At least that’s how some of us feel.
That’s why I’m launching MaxDenver.com … to report, to analyze and to bring you closer to the sports you love.
Our coverage will be unconventional at times. Interviews are important but so is everything that happens when the recorders are stopped and the cameras aren’t rolling. I study tape. I research statistics. I delve into history. I know that sometimes Homer Simpson says it better than I can. And yes, I like using 25-cent words when appropriate.
Most importantly, this site will be responsive. Via Twitter, via e-mail, via comments or any other methods of interactivity, I know that our coverage will be as much determined by interaction and discussion as the news of the day.
Eventually, we’ll cover other sports. For now, we’ll go heavy on football. Every piece of research shows it’s the most important sport to the most people in Colorado. But the other sports are vital, as well, and make our sports scene one of the world’s most vibrant.
I hope you’ll enjoy what we have to offer, and that you’ll come back often. The door is always open to you.
Andrew Mason
Editor and Publisher
